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I had never heard of APNO, or All-Purpose Nipple Ointment before I started breastfeeding in 2015. It’s also called Newman’s APNO, Newman’s Nipple Ointment, or some variation of that. It’s named after Dr. Jack Newman, a breastfeeding advocate and specialist in Canada.

I struggled a lot with breastfeeding in the beginning, and since I was too ashamed to ask for help, I found myself searching online for help and answers to my questions. One of the things I came across was the magical elixir of unicorn blood that is Newman’s APNO, and it’s supreme healing powers for sore nipples.